How to write an Airbnb listing that gets booked

Two homes on the same street, the same size, the same price. One is booked every weekend; the other sits empty. The difference is usually the listing: the photos, the words, the price and the calendar. Here's what Airbnb says it looks for, and how to make your listing the one that gets booked.

How does Airbnb decide which listings to show first?

Airbnb says The price, quality, and popularity of a listing heavily influence how a listing shows up. Quality includes your photos, reviews and details. Popularity includes how often guests book, view and save your listing to their wish lists.

How much does price matter?

A lot. Airbnb explains that Listings that are priced below other comparable listings tend to rank higher in search. On Airbnb's own account, the price is judged against similar homes nearby rather than in isolation. For new listings, Airbnb offers a New Listing Promotion, where your first 3 bookings will get 20% off your nightly price, to help you get your first reviews.

What makes great listing photos?

• A bright, wide first photo of your best room.
• Daylight, with every light on and curtains open.
• Every room, in a logical order, including the bathroom and kitchen.
• Details that sell the stay: the view, the garden, the made-up beds.

Professional photos usually pay for themselves.

How should you write the description?

• Lead with what makes the home special, such as sea views, a garden or a five-minute walk to the station.
• Be specific. Airbnb advises you to describe the unique characteristics of your space with specific details that let guests know exactly what to expect.
• Be honest about stairs, street noise and parking. Surprised guests leave lower reviews.
• List the amenities guests search for, like fast Wi-Fi, self check-in and free parking.

Why does your calendar matter?

Airbnb explains that The more open dates you offer on your calendar, the more likely your listing will meet a guest’s search criteria and appear in their results. Keep your calendar open and up to date, avoid unnecessary restrictions, and consider Instant Book.

How do reviews affect bookings?

Reviews feed into quality and trust. Fast replies, spotless cleans and a home that matches its photos lead to better reviews, which lead to more bookings. Read Airbnb Superhost: the requirements.

A quick listing checklist

1. Price checked against similar homes nearby.
2. Bright, professional photos of every room.
3. A title and description that lead with your best feature.
4. Honest details about access, noise and parking.
5. Amenities fully listed.
6. Calendar open and synced with other platforms.

Would you rather someone else ran the platforms?

Every platform has its own calendar, inbox, fees and rules. Keeping them all in step, day and night, is a job in itself. That job is what we do, for 12% + VAT of what each booking earns. If your home doesn't earn, neither do we.

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This is general information, not legal, financial, tax or insurance advice. Market figures are averages as of the date shown above and change every month. Speak to a qualified professional before you act on anything here.